Typical Brand Valuation Methods

There are many different brand valuation ways and also pros and cons of all these methods. A brand valuation method that is appropriate for one brand may not be the best valuation method for another.

Legal firm of Dragon in Vietnam with high reputable lawyers and legal assistants advise Companies should be exercised to ensure the most appropriate of brand valuation methods which is used.

Below main brand evaluation methods in intellectual property assesment are provided to be considered:

1. Income

This brand valuation method is based on how other parties evaluate the company such as its royalty, revenue, profit, capital value. The brand owner would have to pay to use its brand if it licensed the brand from a third party.

2. Market

This brand valuation method calculates the brand’s profits by a multiple derived from similar transactions of profits to price paid based on the value of reported brand values.

3. Cost

This brand valuation method estimates the amount that has been invested in creating the brand and/or the investment required to build a brand with a similar market position and share.

It is not easy to choose the best brand valuation methods, please contact to Dragon Law in Hanoi to be supported about this intellectual property:

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